SYFY launches Snapchat Show 'GEEKLY' as Snap strips ephemerality from product

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Snapchat is getting a little geekier. 

SYFY WIRE has launched GEEKLY, a Snapchat Show that covers science fiction, fantasy, paranormal horror, and superhero news and culture as Snap and SYFY expand their digital entertainment programming.

Premiering Thursday with new episodes dropping weekly at 6 a.m. ET, GEEKLY will cover "what’s going on that week in the genre at large and then use the news of the week as a catalyst to allow the two hosts to really debate," said Matthew Chiavelli, SVP of digital for SYFY. "If you heard two people in a bar having a really spirited debate, we’re hoping to capture that energy."  Read more...

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