Ginormous Piccadilly screen will send targeted ads based on the colour of your car


Tech / Mashable 10 Views comments


The billboard lights at Piccadilly Circus in London are getting a makeover which will take it into the 21st century and beyond, making it the largest of its kind in Europe. 

The new screen will basically be a ginormous Smart TV —  even better than-4K and larger than a tennis court (790 sq. m). 

Landsec — the company which has owned Piccadilly Lights since the 1970s — is renovating the historic six screens that were bought by six advertisers, and offering Wi-Fi and millions of pixels at jaw-dropping resolution. 

While the six-section structure will be preserved — Coca-Cola, Samsung, Hyundai, and L’Oréal will definitely be there — a single manufacturer can temporarily take over the full-screen for a Blade Runner-like ad.  Read more...

More about Cars, Surveillance, Facial Recognition, Piccadilly Circus, and Piccadilly Lights